With a powerful website, you can gain valuable customers. Every business needs a website that looks great, loads fast and is easy to navigate. But what should you consider to make this happen?
Monitoring site performance and user experience is key to ensuring your website works for you! A well-organized and cohesive website facilitates better interactions with prospective and current clients.
Here are the top 3 things to consider when designing and implementing your business website.
Build a User-Friendly Website
Keep it Simple – Customers expect that your site will be responsive, easy to navigate, and simple to purchase through. To increase user experience satisfaction, get rid of clutter from your sites. Remove or compress large files, old textures, and broken pages, to speed up your website and attract new customers.
Mobile-optimized – If the service or product you offer cannot be found or easily accessed from a customer’s preferred device, they may look elsewhere for what they need. Digital marketing and design agencies, like Cight Solutions have the experience to optimize your site to be mobile-friendly and to load efficiently both on Wi-Fi and data networks.
Update Your Navigation – Make the process of finding products, contact information, or promotions easy by updating your navigation. Add a landing page so customers can find information. Add links to further details from one clean and organized page.
FAQ’s – Answering frequently asked questions on your website can help your customers find valuable information about your products and services while boosting your SEO.
SEO Considerations
With a series of tried-and-true methods, you can enable search engines to notice you better and help you connect with your customers. SEO involves fine-tuning your content to improve your ranking in search results, giving you a chance to attract more customers.
Align your website copy with search intent in mind. Ensuring your website includes keywords or answers to common questions helps the algorithm find and pull you closer to the top of search results.
Optimize your website’s loading times. With help from experts at Cight Solutions, we can optimize your site to decrease loading times, so visitors stay on your website for longer.
Focus only on using reputable and authoritative backlinks. The links you provide your customers should be informative and useful to them. It may seem counterintuitive to send people away from your website, but overall, it will pay off since you are building trust and strengthening your reputation among visitors and search engines.
Consider Design
Web design is constantly evolving. With the advancements in technology, web design is getting incredibly creative and interactive. Many elements go into designing and crafting a website. It is a balance of being unique and grabbing the viewers’ attention while keeping functionality and clutter-free.
Many good sites provide services to help, but we recommend working with an expert designer to get you started on the right foot–our team is here to help you bring your brand and vision to life.
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Studies have shown that you have 8 seconds to influence a customer on your website. It’s the digital front door to your business, so making a good first impression is important. Aim for a site that makes the right impression, then watch as new customers roll in.