Proper targeted marketing efforts are key to driving the right kind of new business. This fact remains true in real estate. A well-thought-out digital marketing strategy and solid online presence can create efficiencies and ease some workload for realtors and real estate agencies alike. This month we, dug into where to begin, highlighting key areas to focus your efforts (from an agency that breeds contenders).
Each of these areas, when implemented appropriately, should work in harmony to generate brand awareness, foster consistent communication, and maintain your online brand.
Last (and certainly not least) is Search Engine Optimization also know as SEO.
How many times does your website mention key phrases like, “homes for sale in Bend, Oregon”?
SEO is about getting your website seen on search engines like Google. SEO considers the words consumers are using to make searches on and implements those keywords into web content to help drive targeted traffic.
To make the most of your SEO efforts, allocate some of your time to reviewing the content on higher ranking sites within your niche, and aim to write content that’s better than theirs.
Optimizing Your Website Content for SEO
Optimizing your website content for SEO is not a one-time feature you automate. Maintaining your site to be relevant, staying current with quality content, and creating a customer-first experience are just a few ways to:
- Rank higher
- Attract new visitors
- Convert traffic to leads and clients
Here are a few questions to ask yourself to optimize your website.
Are You Relevant?
Conducting keyword research is the process of identifying the words and phrases people type into search engines. Pay attention to how often they do so to find an agency or business like yours. Many paid and premium software products can help. Those keywords can uncover search terms that you should evaluate for targeting and use to write web content.
Is your Content Quality?
Speaking of content, your website’s pages should be written for who it serves. What information they’re seeking? How will that information provide the solution(s). Various content options are available for the web: text, illustrations, graphs, photos, videos, audio, interactive widgets, etc.
Quality written text is most valuable and should exist even if you’re using other types of content. Google is still a text-based search engine and leans heavily on its ability to parse the words, phrases, sentences, and paragraphs. It uses these to determine if the page is relevant to a given keyword search.
Providing quality content where potential clients can find practical information, advice, and market-relevant blogs and articles is key. These pieces are typically re-visited or saved as a bookmark for the searcher to refer back to. This content helps your website rank higher on search engine results pages (SERPs).
How is Your User Experience?
Data will help you determine your user experience, which goes beyond the look and feel of your website. A few data points to help you determine the quality of experience each user has with your website are:
- Amount of time visitors stay on each page
- Number site revisits
- Number of links clicked
- What links are clicked
Each data point gives valuable insight to improve your SEO ranking and where your site appears on SERPs. Our teams at Cight Solutions are data-nerds. They will help you determine what is essential and mine the most valuable information to maximize your efforts. They’re driven to help you meet your goals of creating leads and buying/selling homes.
Another vital characteristic of a positive customer experience is having a mobile-friendly website. That means meaning it’s easy to navigate on a mobile device or smartphone.
So, set up your user/mobile-friendly website and send targeted emails to segmented lists in your CRM. Stand out from your competitors with managed listings and solid SEO. At Cight Solutions, we’ve helped realtors become contenders…if you want to be a contender, we’re here when you’re ready.