As online feedback continues to grow, so does the importance of prioritizing and managing customers reviews online. Reviews from customers help others decide whether they should visit your business or not and reputation is now more prominent in search results.
Many eyes can see what is being said about your company online with a quick search.
More than 88% of online shoppers consider online reputation when making a buying decision. You’ve probably been told to get more reviews to attract new customers. With so many review websites out there, where do you even begin?
Your business may be afraid to manage customer reviews as you may not want, or know how to manage the feedback.
If this is the case, your business is missing out. This lack of free online word of mouth is actually hurting your business through inaction because reputation drives conversion. Negative feedback can cause harm if left unchecked, whereas positive reviews can cause a healthy increase in your bottom line.
Customer Feedback and Social Posts Help Shape Your Company’s Online Reputation
One of the most destructive things your business can do is ignore your online reviews and social posts. As easy as it is to make a mistake when handling your business’s online reputation, it can also be easy to recover if done correctly (and with apology). While damage will inevitably happen, your business can take steps to mitigate the degree of damage that can occur. The biggest mistake your company can make is not participating in helping to shape the conversation about your company online.
Reviews Provide Valuable Feedback for Your Business
While it can be easy for your business to take negative comments to heart, it is crucial to recognize that reviews are constructive feedback. All in all, reviews are valuable feedback! They help your company gauge their performance and see how you can improve.
There is always room for improvement, and you can learn a lot even from positive feedback. Through reviews, your business will see which products or services you should be boasting, which need work, and even discover which employees rock at customer service.
Your Business Reviews Can Now Appear in Search Results
Search engines have caught on to the popularity of reviews and are now displaying them more prominently. If someone searches for your business, there is a good chance that reviews are displayed on the search engine results pages.
On Google search results—the annotated content that appears in search—business ratings are included in search results. In other words, when a user performs a search on Google, Google will find and display review summaries from consumer feedback.
The better your online reputation, the better your chances are of getting found ahead of the competition. Let us help you take control of your online reputation and start bringing in more customers today!