The more online listings (directories) your business lists itself on, the higher the probability of a customer finding you through an online search. Google is just ONE of those listing directories…
Listing management is vital because the Internet is where consumers research and finalize a business they want to interact with. So be sure to claim the Google Business Profile and work with a marketing service or company that can support managing ALL of your online listings.
Potential clients can quickly find, learn about, and engage with you from your Google Business Profile. Your profile is the best way for your business to appear in Google Maps and local search results.
Google has over 92% of the search engine market share worldwide, so optimizing is vital to your growth.
Why a Business Listing in Real Estate?
Your business profile can be your most effective customer recruiter. An optimization strategy to keep your business relevant and searchable is attractive and engaging to potential clients.
The National Association of Realtors’ Digital House Hung study found
- 69% of home shoppers who take action online begin with a local search term.
- About 95% of consumers make their purchasing decisions based on reviews. This includes potential home buyers and sellers looking for an agent.
Having an optimized profile that includes ten or more reviews for an agent or agency can increase your potential leads by 3.5 times.
Google Business Profile for Real Estate Agents
You can easily be found by typing your exact name into the Google search box and Google will display your GBP listing in a featured box. What the potential buyer or seller sees on this page, without clicking any links, may determine if they contact you.
Another way you could easily be identified is when a buyer or seller looking for an agent conducts a local search: “Bend real estate agent” or “best realtors in central Oregon.” Your Google Business Profile may show up in the listing of local businesses that appear on a map, and your optimized GBP has a better chance to be at the top of the listings.
All real estate agents who own their own business are eligible to claim and optimize a GBP, even if your brokerage also has one.
Setting up a Google Business Profile is free and straightforward; having an optimized listing that generates leads and increases your website’s SEO is our jam. We want to help you grow your business!