Small businesses have been slowly moving towards building an online presence over the last few years, but with everything going remote because of the pandemic—now is the time to get your business online. Read on to learn how you can get your digital presence set-up and start attracting new customers to your business.
Establish Yourself as the Local Expert
You work hard to deliver top-notch service to your customer, but do people in your area know that you’re the best? Google and other search engines rank businesses in search results based on the quality of their website content, their star rating, and social media activity—not their color scheme or logo design. If you are not showing up where people are searching, another business could be stealing your thunder!
Establish your business as a local expert by regularly creating quality content—such as blogs or social posts—and utilize relevant keywords in your copy. This will help keep your business top of mind, and at the top of search rankings where it belongs.
Take Control of Your Online Reputation
In the digital world, star power is key! The more your customers are buzzing about you positively online, the more power you will have over potential future customers who are considering your business. Taking steps to monitor your online presence, checking listing accuracy across multiple sites, and responding to reviews shows that you care about the kind of service you’re providing to your customers.
Another great step to boosting your star rating is inviting your customers to leave a review. You could accomplish this by posting the request to social media, or sending a link to the customer’s inbox via a targeted email campaign. Use review widgets on your website to showcase positive reviews on your homepage, and watch as your online browsers convert into paying customers.
Open an Online Store
Is your website set-up to show off what you do best? Today’s customers do the vast majority of their shopping online, so it never hurts to set up an online store. Showcase your products, and make some extra revenue, too! Need help setting up an eCommerce site? Our expert team of website developers are here to help.
Building an online presence sounds complicated, especially when you are going at it alone. At Cight Solutions, we make the process easy. Check out our website to learn how we can help your business achieve meaningful results.