Online Reputation Matters

So, what’s the big deal about business reviews and why does online reputation matter so much? 88% of consumers take online reviews into account when making buying decisions. Businesses are told to get more reviews on review websites to attract new customers....

4 Ways to use Customer Reviews for Marketing

E-commerce purchases have increased by over 45% in the last two years. Thanks to stay-at-home orders because of COVID and navigating a new way of life, the estimated percentage of business transactions online is only going to increase and (likely) will you customer...

International Women Entrepreneurs Day

November 19th is International Women Entrepreneurs Day, a day to celebrate and advance the work of female business owners, entrepreneurs, and changemakers who have been running their own businesses since 1972. According to Forbes.com, the goal of this day is simple:...

6 Tips for Holiday Marketing

The holiday season is a time for giving and sharing. And as a small business, just as importantly, it’s a time to make some money. For many, the 4th quarter is the most profitable of the year! Cight Solutions, a Digital Marketing Agency located in Bend, Oregon,...

Getting Started with Digital Advertising

Traditional advertising like television commercials and billboards cast a wide net by broadcasting your message to as many people as possible. This may work for large brands like Coca-Cola whose target audience is literally everyone. But if you’re a local...

The Benefits a Digital Advertising Strategy

Without an effective digital advertising strategy, a business is like a kite on a windless day. Are we exaggerating? Certainly not when you consider how many shop consumers online. There is a great deal of potential for your small business to advertise online. A good...

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