Living in a small town has its perks. Neighbors are more like family, you know the mail carriers name, and maybe the pharmacist at your local drug store has been the same since you were a child. But marketing your small business in a small town can have its...
Building a marketing strategy for your business includes the basics such as identifying your target audience, understanding your existing customer base, and emphasizing your value proposition. For those businesses that fall into specific demographics, there can be...
Customer management can be difficult to maintain. From showings and managing listings to staying on top of new potential clients, real estate agents have a lot to tackle each day. In celebration of Small Business Week, we have compiled a few ways to use a Customer...
‘Tis the season for fun, festivities, and office holiday parties! With a bit of thought and planning, this year’s party will be one to remember and engaging for every employee, in-person or virtual. Sending invitations to everyone doesn’t have to be...
Emojis, GIFs, and Memes, oh my! With a good strategy, give them a try! The difference between spam marketing and effective marketing is customer connection. Sometimes words and pictures alone do not convey all the feels we have; with the strategic use of emojis, GIFs...
November 19th is International Women Entrepreneurs Day, a day to celebrate and advance the work of female business owners, entrepreneurs, and changemakers who have been running their own businesses since 1972. According to Forbes.com, the goal of this day is simple:...
