The importance of having a digital presence online has never been greater than it is today, but with so many businesses competing for attention, how does one stand out from the crowd? Getting your business ahead of the rest is all about understanding and mastering a...

Have you ever bought a product or service because of a positive review or more importantly not made a purchase because of a negative one? Your customers are doing the same thing. Whether you like it or not customers are constantly rating, reviewing, and critiquing...

Traditional advertising like television commercials and billboards cast a wide net by broadcasting your message to as many people as possible whether they are likely to buy your product or not. This may work for large brands like Coca-Cola whose target audience is...

Social media for local businesses is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. There are more than 4.2 billion active social media users across the globe and I'd be willing to bet that your...

What is a business directory? A business directory is a searchable online index of businesses, where listings are grouped according to a category or type in a readily digestible format, the key information of the businesses listed within the directory. The purpose of...

Your website is your virtual storefront and, like with any brick and mortar business, you want to make sure your shop looks its best to attract customers and encourage them to buy. If your website is out of date, slow or difficult to navigate, you could be turning...

It's no secret that the key to generating visits to your website is to regularly create engaging blog posts. While the idea is simple, you may find yourself struggling to reach your readers. Your company's website is a valuable marketing tool that shouldn't be...

Without an effective digital advertising strategy, a business is like a kite on a windless day. Are we exaggerating? Certainly not when you consider how many people are expected to shop online in 2021. There is a great deal of potential for your small business to...

Your customers are not like your family and friends. When they discover your business for the first time, they will make considerations and buying decisions based on what others are saying about you online. If you want to keep your customers coming back, it’s time to...

Small businesses have been slowly moving towards building an online presence over the last few years, but with everything going remote because of the pandemic—now is the time to get your business online. Read on to learn how you can get your digital presence set-up...