What is Search Engine Optimization?

SEO or Search Engine Optimization is the process of increasing the quality and quantity of web traffic to your website. The more quality traffic you have to your website the more potential customers you have. SEO takes into consideration the words consumers are using to make complete searches on search engines and implements those keywords into web content to help drive traffic. That all may seem complicated but just think about it as improving your website so it appears closer to the top of a search engine results page so your customers can more easily find you.


Why Search Engine Optimization is Important

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines, this is sometimes called “organic”. Only 2.8% of people click on digital ads for all US-based searches, so it’s important for your website to stand out to potential customers and search engines alike. Search engines are constantly improving but they still need your help to optimizing your website to be there for the right people at the right time.


How to Improve Search Engine Optimization

SEO is not a static process, you can’t just set it and forget it. If you think about painting your home. You could throw up a fresh coat of paint and it will look and function great for a while but eventually, that paint will start to chip and need some touchups or perhaps even a whole new coat.

  • Identifying what users are searching for that is related to your products and services
  • Creating content that will make users happy
  • Providing the right signals to search engine crawlers and algorithms through various SEO techniques


Need Help?

Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines. At Cight Solutions, we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience’s searches. our SEO services include:

  • Keyword Research
  • Technical SEO
  • Full SEO Audits
  • SEO Consulting

Let’s start with a conversation and get to know one another. Schedule you complimentary consultation today and let’s get you ranking!

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