What is SEO?
SEO or Search Engine Optimization is the process of increasing the quality and quantity of web traffic to your website. The more quality traffic you have to your website the more potential customers you have. “SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). That all may seem complicated but just think about it as improving your website so it appears closer to the top of a search engine results page so your customers can more easily find you.
Why SEO is important
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines, this is sometimes called “organic”. Only 2.8% of people click on digital ads for all US-based searches, so it’s important for your website to stand out to potential customers and search engines alike. Search engines are constantly improving but they still need your help to optimizing your website to be there for the right people at the right time.
How to improve SEO
SEO is not a static process, you can’t just set it and forget it. If you think about painting your home. You could throw up a fresh coat of paint and it will look and function great for a while but eventually, that paint will start to chip and need some touchups or perhaps even a whole new coat.
- Identifying what users are searching for that is related to your products and services
- Creating content that will make users happy
- Providing the right signals to search engine crawlers and algorithms through various SEO techniques
Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines. At Cight Solutions, we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience’s searches. our SEO services include:
- Keyword Research
- Technical SEO
- Full SEO Audits
- SEO Consulting