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Your customers are not like your family and friends. When they discover your business for the first time, they will make considerations and buying decisions based on what others are saying about you online.

If you want to keep your customers coming back, it’s time to get proactive about how you manage your reputation. You need to improve the reviews you are receiving across the web.

In this blog, we’ll look at four things you can do to earn your business some well-needed star power.

1. Monitor your digital presence

Keeping a close eye on what people are saying about your brand helps gain meaningful feedback and ensure your customers’ voices are heard. Trying to monitor all these blogs, comments and posts however could be like fighting a losing battle.

But you are in luck—there are tools to help!

Track any conversation of your brand, anywhere online, and see meaningful stats about your online reputation with a few simple clicks from our holistic Reputation Management tool.

A good media monitoring tool can enable you to track, manage and improve your online ranking, saving you and your business time and money.

2. Make an online review strategy

Have you been responding to reviews one at a time with the same generic message, copy and pasted from a doc? With an online reputation management tool, you have the freedom and flexibility to automatically fill in a response template with custom verbiage personalized to every reviewer.

Let’s face it, most people do not leave reviews for a business unless they have strong negative feelings about the product or service they received. Be proactive and utilize campaigns to reach out to your delighted clients for feedback so those searching for your brand can get the whole picture.

3. Stay consistent and always deliver on your promises

The key to keeping your brand’s reputation on point is with consistent messaging and excellent service. Take the time to review your current return policy, satisfaction guarantees and make improvements to your policy where clarity could be lacking. That way you are always putting your best foot forward as a business your customers can trust.

4. Take notes from your competition

Smart people learn from their mistakes—geniuses learn from watching others. Monitor the tricks and strategies your competitors are using and learn from their strengths and weaknesses to help improve your reputation strategy.

Building an online presence can look difficult, especially when you are doing it on your own. At Cight Solutions, we cut out the complexities and help you get online faster. Check out our website to learn how we can help your business get growing today.

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