An Introduction to Search Engine Optimization

What is SEO? SEO or Search Engine Optimization is the process of increasing the quality and quantity of web traffic to your website. The more quality traffic you have to your website the more potential customers you have. “SEO considers how search engines work,...

How Can SEO Help Drive Traffic to Your Website?

The importance of having a digital presence online has never been greater than it is today, but with so many businesses competing for attention, how does one stand out from the crowd? Getting your business ahead of the rest is all about understanding and mastering a...

Your Brand Is Only As Good As Your Reputation

Have you ever bought a product or service because of a positive review or more importantly not made a purchase because of a negative one? Your customers are doing the same thing. Whether you like it or not customers are constantly rating, reviewing, and critiquing...

Getting Started with Digital Ads

Traditional advertising like television commercials and billboards cast a wide net by broadcasting your message to as many people as possible whether they are likely to buy your product or not. This may work for large brands like Coca-Cola whose target audience is...

14 Benefits of Social Media Marketing

Social media for local businesses is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand. There are more than 4.2 billion active social media users across the globe and I’d be willing to bet that...

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